Lauren Hidalgo

UI Design & Development

Tennysonlake Dental

User Persona & Facebook Ad Campaign Development

The providers at Tennyson Lake Dental hosted a webinar on how to evaluate the best dental insurance plan for their patients fall of 2017; I created the visuals, email content, and ran a facebook ad campaign to promote their webinar outside their patient list.

As part of their ad campaign, I utilized discovery questions and created user persona's to maximize results for user engagement in the ads.

The ad campaign resulted in 198 click throughs and a range of 6,576 babyboomers located in the Plano, Texas area.

← Previous Case Study Next Case Study →