Tada! List – Because everything you do is magical.
A goal achievement & accomplishment journaling app as creative and colorful as you are. You can set long term goals and visually see your progress as you follow a set achievement timeline. The app allows you to keep track of your progress, your mood, and over all happiness as you achieve your goals through our magically creative, bullet-journal mapping functionality.
The brand is styled artistically like a bullet journal with an emphasis on hand lettering, ink, and watercolor illustrations. Positive encouraging quotes and dreamy colors exist throughout the app.
To bring this concept to life, the core features required the design of 6 user flows, rapid-iteration design of low fidelity wireframes, the development of mood boards and a style guide to create high fidelity wireframes for user testing.
This app was designed to be a mobile first, native iOS application. The designs have been built using Sketch and Invision.← Previous Case Study Next Case Study →