Lauren Hidalgo

A significant part of my job at U.S. Dermatology Partners, formerly Dermatology Associates, is creating both print (newspapers, magazine, etc.) and digital advertisements. I initially created and managed ad campaigns for a multitude of brands, post re-branding, I was able to merge 5+ regions' advertising campaigns into one unified campaign.

Across these regions. I communicated the brand of each practice to diverse demographics & audiences. I learned what ad campaigns work best in large cities versus small towns. And, possibly, most importantly, I implemented a very specific formula across all advertising efforts to drive conversions. I consider this a transferable skill across industries.