Lauren Hidalgo

UI Design & Development

U.S. Dermatology Partners

Rebranding & Print Collateral

At the beginning of 2017, the Dermatology Associates transitioned to a new name and brand; U.S. Dermatology Partners. As the in-house designer, I helped implement the new brand standards and logo provided by the outsourced branding team. I implemented the brand through the creation of email signatures and instructions, the design and printing of in-office posters and flyers, the creation of patient notification signs, letters, and email blasts, and the redesign of long standing print media for all 50 offices.

Other branding materials I completed include designing standard print collateral and postcards, and assisting with the new website design.

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