Conceptulized an app based soultion to the question of "Where do you want to eat?".
In a big group and you can't decide where to eat? But somehow everyone knows what they don't want for dinner; it's time to Eatliminate some options and bring the remaining, nearby results to the front of the table.
What Not Eats guides your group through a series of "knockout" styled questions, based on a rigorously tested algorithm; quickly narrowing down the group preferences allows you to spend more time eating and less time browsing your options.
Additional search filters allow you to narrow down your preferences by distance, prices, and popularity ratings.
Designed mood boards and performed preference testing through usabilityhub.com to narrow down color schemes and interface selection elements.
Developed a Sketch based UI Kit and style guide for branding, marketing efforts, and user interface elements.
Designed high fidelity wireframes and created an Invision protoype for further user testing and experience refinement.